Our Story
My name is Nikita and I am the founder of So Bollywood.
Some of my earliest memories are of me standing in front of the TV in the lounge, dancing along to Bollywood songs and pretending to be the heroine. Of course, it didn’t register at all that the rest of the family couldn’t see a thing…I was in my own little world! Thus began a love story that has endured to the present day.
I have loved seeing increased South Asian representation in popular culture over the past few years - from Kaushal and Parle Patel to Deepica Mutyala, Lily Singh and Sanjana Feasts (to name just a few of my many favourites)! In a similar way, I want to showcase the best bits of my culture and heritage in a fresh and modern way.
‘So Bollywood’ is my playful take on bringing Bollywood inspiration into everyday life, whether literally or figuratively. I have curated a range of products (either designed myself or carefully sourced for you) that evoke what Bollywood means to me… colour, energy, passion, love, fun, art, beauty, emotion and most importantly, a celebration of modern day South Asian culture.